Website Design

By Dan Barraclough | Updated: 6 November 2019

In our digital age, every successful business has a fantastic looking website that is professionally designed, easy to use and practical for users. In fact, having a professionally designed website can make the difference between your business merely existing and being highly successful.

It’s essential to hire the right professionals to build and maintain a website that is specifically designed to suit your needs. Expert Market can help you hire the right web designer for your business by informing you of what to look out for, where to look and who can help you.

web design
Professionally-designed websites can help your business shine online

The benefits of website design

There is a clear and distinct difference between using free services to build a product and hiring a professional. Professionals are more reliable, flexible and will deliver an overall better quality product, especially when compared to many free online tools. Here are some of the benefits of hiring a professional website designer:

Creates a strong first impression

A sleek and professional looking website will instantly improve your brand image in the eyes of visitors, which in turn improves trust and guides users into the conversion funnel. A poorly designed or amateurish looking website gives the impression that you don’t take your business seriously.

Boosts customer confidence

Any serious web designer will design a website with User Experience (UX) in mind. This not only reinforces how trustworthy and credible you are, but makes it easier for customers to find what they need and simplifies the whole process for them.

Challenges competitors

Many websites look the same and it can be very difficult to make yours stand out from your competitors without help. A high quality website means conveying your unique mission in a different and memorable way.

Saves time and money

With a solid foundation, there are fewer things likely to go wrong, saving both time and money. It’s likely to be years before you even need to retouch the main design of your website.

Improves your SEO

A professionally designed website will include content that is optimised for search engines. This includes written words, images and links. Search Engine Optimisation (SEO) helps your website appear higher on major search engines, meaning more clients land on your page, resulting in more sales.

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How to choose the best web design company

In order to maximise your future website, you need to choose a designer that understands your mission. To do so, you must ask the right questions. Consider the following:

Have they built sites for your industry sector previously?

In other words, do they know your business? Can they provide references from satisfied clients that are easy to contact? Are their previous clients still using their design? Are the designers still maintaining their websites?

What post-implementation support will they offer?

How readily contactable are the web designers in an emergency? Do you need to pay extra for on-going maintenance and back-end support? What are the rates for this service? How quickly can they get out to help you? It is imperative that you ask if the Content Management System used on your site is accessible to you, just in case.

How are their websites optimised for the web?

An increasing number of users are viewing web pages on their phones, so will your designers ensure it is mobile responsive? Where is the content for the site coming from? Will it be optimised for search engines? Is the website easy for Google’s Bots to crawl and index (and thus add your site to Google search results)?

How will you be charged you for their services?

Are you being charged for the whole project or by hour? Are they using their in-house team or using freelancers? Does their previous work justify the cost they have provided? How much will it cost to maintain the website (e.g. hosting, domain name, support)?

How is the success of their website measured?

Think hard about the purpose of your website. What do you want to get out of it? What qualify the re-design as a success? More traffic? Greater number of sales? Improved brand trust/equity? Consider what it is you want from the site and communicate this to your designer.

Website design prices and rates

The size and sophistication of your website will have a significant impact on how much you will need to pay for professionals to design and build it for you. The following pages should prove extremely helpful when working out how much your website might cost.

Web design costs

Costs by roles

Top web design suppliers

UK suppliers

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Further reading: web design essential guides

The following guides will provide a deeper level of understanding about some of the basic components of web design

Web design job roles

When hiring a web design team, it can be very beneficial to understand the role that everyone has to play. You can also make sure you’re not paying over the odds and be aware of what to expect.

Ecommerce websites

If you are looking to build a dedicated online store then the following articles will inspire you and point you in the direction of all the resources you need.

Advice and support

Design services

Ecommerce web platforms

Next steps

Take a look at some pricing in a little more detail and ask for propositions from some of the best suppliers in the UK by filling out the form at the top of this page.

Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

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